This is a great way for the community to get closer to eachother, everyone should do this.
I think that you should take the ALS Ice Bucket Challenge seriously since it has its own purpose. And not something we should make fun with. Either way, donating is always a big support for the people suffering from ALS and with the Ice Bucket Challenge, people demonstrate and challenge themselves to a cold temperatured water, which can freeze the brain cells and disfunction the spinal cord, leading to paralyzed for life.